Good work Ruber Iglesias, congratulation
Beginning 2019, the German car manufacturer and McCann Germany are back together which comes as a welcome surprise even to an alumni like myself. “German,“ “approachable“ and “inspiring“ is the take away, people should bring home from every touch point. Reasons for re-engaging with the global network 8 years after, are to be found in the evident features of its global network says Tobias Gubitz, director brand strategy and marketing communications:
- European network of literally award-winning top creatives.
- Efficiencies, since McCann already does work with the Britisch affiliated brand Vauxhall.
[1. Substandard delivery of those exact features also caused Opel to end their contract in 2011 after more than 81 years.]
Perhaps a very pragmatic, democratization of the products can be made available on short call to help stop the decrease in admissions and loss of market share. All while a universally relevant truth, is found and can be told.
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