1968. „Super-sexy-mini-flower-pop-op-cola — Get it all in Afri-Cola”.
“Advertising is part of the product like electricity is part of the light bulb ”
Charles Wilp, an early disruptor of advertising from Witten, Germany.Promise? Promised.
After all, advertising still is a big promise. Under the influence of digital marketing, the promise shall now be kept. Today promise and proof of concept can be demonstrated side by side in near real time.