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Bill Bernbach was one to believe that the creative execution (the way the message is conveyed) is just as important as the message content (what is being said). He was also one to contribute long hours and weekend work to mismanagement.

Doyle Dane Bernbach was founded in 1949 and is part of the Omnicom Group (NYSE) consisting of more than 200 offices in over 90 countries with its flagship office in Manhattan.