Down under adding up in youth marketing

The Motor Accident Commission (MAC) of South Australia has a connection going with young drivers down under. Lose your license and you’re screwed replaces the usual bad example approach with good humor. Nice ‘Lost Boy’ decal for you’re vehicles window too. Via ideabounty blog.

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Young Drivers - Taxi, MAC campaign, South Australia

Lost Boy

Young Drivers - Mum, MAC campaign, South Australia