Thanks to an anonymous benefactor, Boing Boing is pleased to present the first-ever look at the origin Disneyland proposal.
The paper with which Disney hoped to raise money for his theme park and get his brother, Roy Disney to raise the $17 Million needed to get it built.
The pitch sessions and paper failed with three different New York bankers.
Proposal = Brochure
Map – Overview
8 typed pages
description and sales copy
Should you consume yourselves like myself with writing propositions, then you’d be interested to learn, how Disney’s proposal revealed insights, indicating a selling strategy and how souvenirs, gift shops, gifts, merchandising (merchantainmen) were integrated right from the beginning.
Nothing comes from nothing.
@doctorow #paperwhite Antrag Boing Boing Cory Doctorow Disneyland Herb Ryman merchantainmen pitch Roy Disney the original proposition Walt Disney