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Over 100 of the world’s top Mad Men break down how the ad industry lost its way—and what the future will look like if we don’t fix it…

You lost me.

In 2010, Gareth Kay gave his sharp 5 min. speech to the AAAA, comparing mating habits of the bower bird to that of the peacock, thereby painting the picture of what happened to David Ogilvy’s trumpeter swan and hinting with “ideas that do” at a viable, pragmatic, hands-on solution of how to make ad agencies appear sexy again.

Reinventing the ad industry won’t produce ideas that do. Ideas that do will, is my objection to Josh Sklar and John Lamle’s approach.

What a pity, the topic is being discussed on facebook.