“Big problems don’t require big solutions”

Didgeridoo » Psicodália



Spring fashion 2016 Otto.de



With their spring tv ad series for Germany’s largest mail order business Otto, Berlin agency Heimat demonstrates, how big problems don’t require big solutions.

The unobtrusive sound of the Australian bamboo instrument, with the fun name didgeridoo, transforms prejudice of a dusty mail catalogue firm into the conviction, of a fashion brand, that has adapted to the requirements of the early 21. century and is presumed trendy, fun and a bit mischievous.