David & Goliath will change the way you see the world, says Seth Godin in a first review of Gladwell’s new book.

Seth Godin, the influential, untiring bestseller author was immediately, insanely jealous when he heard what Gladwell was up to.

This isn’t a book about trying extra hard and defeating the big guys. He veers off the expected course early on, and never returns.


Read on.

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