Written by John Landis and his son, Max, Chronicle takes the audience on a rollercoaster ride of adventure as we watch three teenaged boys who learn they are developing superpowers after exposure to some mysterious substances.

The timing for chronicle may just be right, now that concerns are stacking up, if we are at all super powered enough for being capable of doing, what we were meant to do in the first place.

What are you capable of, the film’s advertisement asks. Personally I find it hard to even claim to be walking in my own footsteps rather than placing my feet into the footprints of a predecessor. What about you?

Get to think of it:


Chronicle is also a killer app for marketing. Here is how:

Today brands can avoid advertising altogether. Build your brand in conjunction with your early adopters simply by sharing the brand’s history from the very beginning on and keeping at it in chronological order.

Involve your loyal following in your brand activities and grow the following by sharing and staying transparent along the way, continuously adding new meaning to the brand.

Chronicle is a historical account of facts and events ranged in chronological order, as in a time line.


How to continuously add meaning to your brand?

Improve your product instead of investing in advertising, then improve the product even further. Think up ways how your product improves the lives of your customers.

Keep wrapping your mind around improving the shopping-buying-owning cycle. Every little helps.