Compared to the restyling in September 2016, the new site waives prior animation effects, has a more objective feel to it and is in keeping with a more distant, more business focused overall look and feel. By which the site’s structure offers a much improved responsive user experience. This is true for the structure and how two completely different visitor profiles find themselves.

Those with demand for brand consultation and those who want to get their hands on some Bodo Sperlein designs.

At current state, the new gift shop omits standard e-commerce buttons, be it for aesthetic reservations, or we are not there yet.