The 1942 image that sealed the deal
The 1942 image that sealed the deal

That’s right, the logo is a spinning wheel cap which looks its best on the car itself. And yes it also resembles an aircraft propeller. After all the bread and butter client of the Munich aircraft engine manufacturer called Rapp was the German Luftwaffe, from which Bavarian Motor Works evolved to work on engines for motorcycles, cars, and ships.

From Rapp Motor Company to Bavarian Motor Works after that the mark didn’t change much

The reason for the new design was to display the company’s Bavarian heritage; the Bavarian flag also features a chequered white and blue pattern, and at the time of BMW’s formation there was a popular movement for Bavarian independence from Germany.

Jim McCauley