Add to the corona noise or hold of?
Nicely done, IKEA (HT @DanCall)

If you do one thing this week… Well. Fish Food has been on an unscheduled mini-break for the past couple of weeks. A good part of the reason behind this is because I’ve had to be focused on trying to reinvent my business from the ground up, since the vast majority of it has always been face-to-face (yikes).

But If I’m honest it’s also because I’ve struggled to know how to respond to what’s going on. My default has always been to write-my-way into understanding something but I’ve found even that hard to do. How do you makes sense of it all? Where do you start? What do you share? In some ways I’d like to steer clear of sharing more stuff about the outbreak but how can you not talk about it? It’s just so all-consuming.

So I decided to stick to what I know and share the things that I found to be most helpful, hopeful and the odd thing that made me laugh or pause for thought. Inevitably this is dominated by one topic, but I hope that what I share here fulfils that criteria for you too.

Stay well everyone.

Neil Perkin
via Only dead fish
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