The best car web is made in America.

Not Germany.

View it at your earliest convenience here. The Beetle Edition.



  1. I already know what I want, that’s why I’m here.
  2. The whole picture instantly on a one page website.
  3. Contrast sharpens perception.
  4. The Beetle Editions in one format is learning without the curve..
  5. Only the necessities. Thank you.
  6. The color chooser makes my finger want to go at it. Sweet.


A German language article by Frauke Schobelt explains how simple saves time and money, for the marketer and the consumer at the expense of the agency. It consumes agency time to make it right.