Two designers photoshopped: Bavaria's minister-president Horst Seehofer and Apple's Jonathan Ive

Two designers photoshopped:
Bavaria’s minister-president Horst Seehofer
and Apple’s Jonathan Ive


Contemplative selfconception in Horst Seehofer’s 2013 election ad



Transformation, transparency, relevance, authenticity, trust, ideas that do, simplicity…

Buzzwords in 21. century advertising. Find them reflected in the Bavarian Minister-President’s election video, previously known for unpredictable Bavarian double-fisted management and good old boy networking.

Horst Seehofer comes as a surprise and close to his audience with the sort of cool calm collectiveness we have come to love from Apple’s Jony Ive presentations.

I am relieved and feel encouraged in the conviction that Bavaria’s powerful businesses and transforming politics are creating new meaning for the German design nation.

Humble first signals of politically charged best practices (Seehofer election video included) I could find so far:


In command of the German language read on.