© Toyota. Sources: Wikipedia and Toyota.de
In the future, the logo will be implemented without the addition of the logo type (brand name). With its design change, Toyota does not necessarily follow the competition such as BMW, VW or Audi—they all follow UI and UX tendencies resulting from internet usage.
There is little room for decorative art on the miniature screens of smart phones. Prior to the digital age one had to make sure brand marks were decipherable for reproduction with fax machines. That hasn’t changed. Even with retina displays, brand marks have to be easy on the eye when reproduced as browser favicons and distinguishable on cell phone displays.
The corporate identity design also follows the Internet-dominated guidelines and are characterised by Apple, or WordPress with more than 37% of Alexa’s top 10 million websites. Mommy bloggers have long defined the look and feel of websites by their use of WordPress themes. Hence they created a standard for what people expect from web design and feel comfortable with. Apple defined the standard for user interface design with MacOS elements which soon enough became a general design standard for corporate branding. It’s obvious how much Apple’s chief designer Jony Ive influenced even the logo design of the mighty automotive industry. Major tendencies are:
- flat design
Now that Apple is returning to add some three dimensionality with Big Sur, let’s see what will happen
The pendulum always seems to swing back to find a middle ground as it does with most everything.