Proof of claim
Boardroom (2017)
Bus Station (2019)

Most immediate, inherent, creative execution of the brand’s famous claim: “Kids and grown-ups love it so”.

The German version has only now been released for the German market, while other countries have been exposed to kids voices since 2017.

Quiet Storm, London

To help Haribo maintain its marketleading position, we had to keep the brand mentally salient and emotionally relevant, reminding people why ‘kids and grown-ups love it so’.

Quiet Storm
light learnings