Within the deadliest circle
of commercial design
While ad practitioners are discussing how digital advertising should be staged – wether to make use of motion now that technology allows the use of animation – National Geographic with its broad readership is conclusive and makes use of an inherent human condition for its film promotion in a strictly conservative fashion:
For beauty is in the eye of the beholder and symetry is viewed as beautiful.
A glorious moment in the eye of the beholder when designers allow for you to find peace in a troubled world and rest on something that does not fidget, but draws its attention with its narrative, and with all its used elements to refrain from any attempts to escape from this circle of sublime concentration. A mature achievement.
branding design film ad mature achievement NatGeo Wild Oussama Founi Rocket Yard Sattu sublime concentration user centricity