Within the deadliest circle
of commercial design

Ad for a NatGeo film.

Africa’s deadliest

Ad for a NatGeo film.

Face to face

Ad for a NatGeo film.

Circle of predator and prey

NatGeo Wild

One of NatGeo’s fabulous logo renderings

Advertising Agency: Rocket Yard, Tallinn, Estonia
Art Director: Oussama Founi
Illustrator: Sattu
Cgi: Oussama Founi
Account Manager: Ann Kelkej

vignette

While ad practitioners are discussing how digital advertising should be staged – wether to make use of motion now that technology allows the use of animation – National Geographic with its broad readership is conclusive and makes use of an inherent human condition for its film promotion in a strictly conservative fashion:

For beauty is in the eye of the beholder and symetry is viewed as beautiful.

Preditor and prey face to face (Source: The New Yorker Magazine).

Preditor and prey face to face (Source: The New Yorker Magazine).

A glorious moment in the eye of the beholder when designers allow for you to find peace in a troubled world and rest on something that does not fidget, but draws its attention with its narrative, and with all its used elements to refrain from any attempts to escape from this circle of sublime concentration. A mature achievement.

Read in full overat adeevee.com