Advertising’s Kodak moment



Yeap, that sure is Gareth Kay, asked to run a seminar at this year’s Cannes Lions festival and it must just have been yet another Kodak moment. I love this fellow. What Kay is saying is that we marketing practitioners are relentlessly pursuing and celebrating the latest ‚new’ way of doing what we have done before. Mark Shayler put it brilliantly: It’s not sufficient to do things better. We need to do better things.

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