abandoned advertising

new advertising

creative brief business requirements
ideas for advertising advertise ideas
creative darling business partner
monologue dialogue
explicit implicit¹
anticipated participated²
presentation participation³
absence of invention ideas that do⁴
lack of solidarity with consumer social
[keep it simple, stupid]
the consumer is an inherently knowledge driven biest
a websites is an image:
static, momentary, temporary
a blog must be a reflection to be successful⁵:
dynamic, continuous, participatory
disconnected connected
¹Jessica Schmidt, mediaman. ²Alastair Duncan, participation marketing. ³Jenny Williams, Ideagarden, ⁴Gareth Kay, Goodby, Silverstein and Partners. ⁵Tom Mahon, English Cut


Contrast sharpens perception