Bodo Sperlein London featuring his Cloud and Blossom co-creation with Nikko on twitter.



Bodo Sperlein, the London design consultancy is out there aiming to co-create with outstanding manufacturers

Bodo is asking for a somewhat enhanced logotype, perhaps including a logo. The initial Hideko design solution of replacing the current Quattrocento typeface designed by Pablo Impallari with Hideko

-attempting to support the move from old world to emerging markets-

was perceived as too female, with a bias toward craftsmanship.

Bodo Sperlein is well known for his preference of fine bone china when designing dishes. Hold one of his dishes up against the window and the light shimmers through this otherwise more robust, most expensive ceramic.

Here are the signatures of renown English fine bone china manufacturers:

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Crown Devon modern

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Polly Anna

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Dunoon Ceramics Scotland

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Bodo Sperlein retro




Product first

Corporate design must not get in the way of product design, honored as both, principal and practice at Bodo Sperlein industrial design.


A peculiar, most restricted space
for a logo to fit in

It’s called favicon, the tiny symbol preceding the URL in the browser’s toolbar. With some web browsers it may even be animated.


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The bone tossed in the air

There is a clarity and new world compatibility that comes with the boldness of the bone, I can’t find in any other symbol.

The bone tossed in the air is brutally simple, unapologetically new world, and it allows for immediate association with what is at the core of the design consultancy’s success: Made in England bespoke fine bone china.

The font I used for this exploration is Myriad, an elegant sans serif which ads to the clarity even in small type (which I find problematic and stingy on the eye with the font currently in use).

More importantly though, the bone can compete with the cartoon like cuteness and naive childishness of today’s dominating favourites such as hello Kitty, manga blood, anime figures, and sci-fi influences that have long invaded the mainstream as a dominant force to cope with.

bowl o bones

A dozen of tiny fine bone china bones sent to prospects and editors would make for an elegant give-away, and be offered in bowls at upcoming exhibitions. Something for the clientele to bring home to the kids. A much more elegant option to say ‘Thank you’ or ‘Try before you buy’, and opportunity to tell your story.

Artists from Roy Liechtenstein to Takashi Murakami have made a fortune with discovering how to creatively cope with short attention span and profanity in the materialistic world. Ad agencies, designers are becoming assertive and collaborative in their struggle to find orientation in a new aesthetic.



Kubrick’s famed match-cut from 2001.




The Dawn of Man

A tribe of herbivorous early hominids is foraging for food in the African desert. A leopard kills one member, and another tribe of man-apes drives them from their water hole. Defeated, they sleep overnight in a small exposed rock crater, and awake to find a black monolith has appeared in front of them. They approach it shrieking and jumping, and eventually touch it cautiously. Soon after, one of the man-apes (Daniel Richter) realizes how to use a bone as both a tool and a weapon, which they start using to kill prey for their food. Growing increasingly capable and assertive, they reclaim control of the water hole from the other tribe by killing its leader. Triumphant, the tribe’s leader throws his weapon-tool into the air as the scene shifts (via match cut shown above) from the falling bone to an orbital satellite millions of years in the future.

Bodo Sperlein designs offer a passage to integrated marketing. Best design disolves into behaviour (Naoto Fukasawa) and the consultancy is hard at work with co-creating experiences that won’t stop at product design.

While clients approach the consultancy with an expectation to breath fresh oxygen into their brand and help with the expansion into new markets, the consultancy adds their profound knowledge and systematic approach toward curation and story telling by design to the experience.

Preventing brands from slipping into the peripherals of world affairs.