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In my time in Vienna, which was both candied and more candidly totally sugar-free, I worked for Ogilvy and Publicis and while I was never quite ready, I managed to fill positions.
In an interview with Demner Merlicek, I was told, that they work by the principle of interference. An early hint perhaps of what we call disruption marketing.
A candied view of Vienna’s Spanish Riding SchoolDemner Merlicek & Bergmann Birgit Vollmeier Hannes Sekulic Vienna Wiener Zucker