Karl-Heinz, homeless since 25 years. Source: Havas, Germany.
Karl-Heinz, homeless since 25 years. Source: Havas, Germany

For a collaborative effort of Havas Germany and Getty Images, with the publishers of „fiftyfifty“ – a street magazine sold by homeless people, photographers or charities are wanted. For photo shoots that turn homeless people into models for scenarios in the typical categories for stock images. ? percent of the money made by the Getty licensing model goes to fifty-fifty for the homeless.