Edgar the excitable, accidentally fire-breathing dragon

Screenshot of Christmas ad for John Lewis & Waitrose

Poor unbearable guy, starring in this year’s Christmas ad for John Lewis & Waitrose alongside Ava (Rugby Dailly, aged 10, from Glasgow). Could you smell the snow two days ago? ‘Cause I could and when I was Ava’s age I made snowflakes melt on my tongue just like she and Edgar do in the opening scenes…

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Boom boom balla balla

Beatballaballa.com is an audience based structure and workplace for Munich garage bands including their friends and followers to establish and publish a vinyl sampler endowed by Alfred Steinau. It is curated by the bands and their friends and followers in a truly DIY fashion.

37 years after „Reifenwechsel leicht gemacht” (changing tires made easy), a punk/new wave sampler dealt with as legendary, its successor forms up with the help of joyous Munich folks.

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Look, they must have had a makeover

German tea company Meßmer introduces new package design with help from Hamburg agency St. Brand.

What appears as if these two ladies were mocking other ladies with an obvious botox facelift turns out that two ladies are surprised and delighted to see their favorite tea in a new all-blue package.

The new all-blue package design falls a bit short in the tvc, so I am showing it here in all its beauty.

Why do creatives and marketing executives shy away from making it easy on consumers to learn the brand name and reach for its product? Don’t they want people to learn their brand name and make it easy for them to reach for the product?

It won’t need to be at the disadvantage of the narrative. Not even the plot. -Or- Sit tight now, forget the plot in favor of learning the brand name and product.

„Display your brand mark or product permanent
throughout the full length of your expensive commercial.“
Recommendation to advertisers: „Display your brand mark or product permanent
throughout the full length of your expensive commercial.“

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“Closed on Sunday.” Your Sunday song.

Kanye West – Closed on Sunday

You can celebrate unrestricted cultural optimism along with Kanye West. New Soul Music and splendid marketing know-how… if you ask me.

Kanye West tabs Christianity for help with the scramble to leave evil behind as it has become prevalent in our present day.

Read Rawiya Kameir take on this.

Kanye West: Uncensored and Uncut with Steven Smith und Mark Wilson | Fast Company

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