Heimat is the advertising club of Germany, the German cult of done and its in the fibre and fabric of how its done and a reflection of what consumes us in general or by media manipulation during the days of transformation.
For its courageous home improvement client Hornbach, the creatives at Heimat have tabbed into the mindset of DIY, the required insanity for getting things done. WP’s coding is poetry, the importance of tag words is transformed into ads and American pioneers spirit has been transformed for the German market. Surprisingly nothing gets lost in translation: Yippie Yeah!
1⃣ Grab a hammer.
2⃣ Re-earn your self-respect.
Düngen? Aber richtig! Die wichtigsten Grundregeln und Praxistipps rund ums Düngen gibt’s hier. ow.ly/hCaB5
— Hornbach (@Hornbach_tweets) February 15, 2013
You grow what you nurture (@bud_caddell).
@DIY @Hornbach_tweets Andreas Mengele Bre Pettis Bud Caddell cult of done Guido Heffels Heimat Hornbach advertising Maik Richter Matthias von Bechtolsheim Myles Lord