It happens when nobody is watching
Back in 2009, Amnesty International had installed an anti-domestic-abuse ad fixture in Hamburg, Germany which was equal parts clever and shocking: when you look at the photo, it’s a smiling couple; when you look away, it’s a dude punchin’ a lady.
And it happens when everyone is watching
When the above was a fantastically effective concept, and a brilliant use of technology. Kind of sad, then, that it probably was award bait, and doomed to be a lone installation, according to copyranter. The current recruitment effort, I came across via an entry by Roland Kühl v.Puttkamer on Werbeblogger, is likely to upset Cindy Gallop.
Jung von Matt enjoys a reputation of being Germany’s most creative ad agency, whilst a role model we better not be following, if we ever want to bring sexy back to our ad trade.
Much of the copy I plundered John Herrman for at gizmodo. The headline was coined by Roland Kühl v.Puttkamer and is less striking than the German original. ambient Amnesty International anti-domestic-abuse Cindy Gallop Coloribus copy ranter Germany Germany's most creative ad agency Hamburg ignoring their leadership role It happens when nobody is watching Jung von Matt JvM recruitment Roland Kühl v.Puttkamer role model Werbeblogger