Is it me or does Germany get to enjoy the greatest variety and flood of brilliant tv ads ever? Now that we are in midst of uncertainties advertising has yet to overcome? Confirmed, increasingly large accounts go to small agencies. Here are eight world class ads done by three new boutique agencies [Heimat, LLR, Philipp & Keuntje] and everlasting creative shop Jung von Matt. Perhaps you can sense the validity of social context even though you are missing out on the words?
“Duplomacy” by LLR, Hamburg
Courtship rivalry in poetry…[rather than bloodshed]
“Everyone of us is being propelled by something” by Heimat, Berlin
We the people reflect on what we are being propelled by. Testimonial campaign of the Volksbanken Raiffeisenbanken. The tune is originally by lovely Mia from Berlin – Hungry Heart. Brought to you by Scala & Kolacny Brothers.
What are you being propelled by?
• Germany’s reasons for getting up in the morning.
“Make it your project” by Heimat, Berlin
Think of Hornbach as a Target type home improvement supplier. Would you have anticipated that hands-on, down to earth craftsmen could be reached with artsy-fartsy poetry? The slogan was quickly adopted as meme, and a brief Yippie-Yeah jingle tops it off adding some genuine US pioneer spirit and made this vigorous and most amazing stunt a running success.
“We’ll take the one with the flags” by Heimat, Berlin
This documents how decision makers opt for a more pragmatic yet helpless solution after listening to a true and tried solution [that of which has already been brought to the market by the sponsoring union bank]. A real time documentation which makes us want to laugh and cry at the same time.
“Who’s invented it?” by Jung von Matt
The tiny Swiss man who never grew tired of recconning that the Swiss invented this little herb drop. In times of ‘copy and paste’ it reminds us to keep wary of the origins of information. Sweet…
“Fonic. This is the truth.” by Heimat, Berlin
In the highly competitive telecom market, Fonic get’s much of the attention with casting Bruce Darnell as spokesperson to speak the truth in a slap-on blunt and unreasonable fashion. I am sold. No further prove needed.
“Only Mr. Taylor with seat 3c…”
It’s the simplicity of this spot that gets us where it hurts most. An authentic airborne announcement of passenger Mr. Talyor with seat no. 3c to be the only traveler who has paid less using this low-air-fair aggregator on the web. Had a hard time remembering the URL though, even so it is superimposed during most of the spot. Sorry, couldn’t google the name of the agency for you either…
“Big changes start small” by Philipp & Keuntje, Hamburg
Let this lovely, subtle ad promoting sustainability inspire you with stunning tilt shift effect which so seemingly naive fits our fancy for anything cute and infantile. Hipster music by Lisa Mitchell. Song is called ‘Neopolitan Dream’.
Duplo Flugsupermarkt Fonic Heimat Hornbach Jung von Matt LLR Lukas Lindemann Rosinski Philipp & Keuntje Ricola Sparkassen Telekom Volksbank Raiffeisenbanken