Germany’s ad trade magazines are demonising native advertising as masked advertising. Wrong. Advertorials offer a less in your face, more relaxing advertising tactic. Done well, native advertising is capable of augmenting content.
Enter Wolfclub chronicle. It took me a little time to discern it. Is it a campaign I am looking at for a brand I haven’t heard of? When in fact it is a project documentary, the making of and an extension of the portfolio of Brydie Mack. A creative director from Sydney, Australia.
Or is it?
A paid for advertorial. Trickery and as the German trade mags say it is, deceptive, masked advertising?
Zulu + Zephyr Spring ’15
A popular swim suit brand, having its brand preferably built by third party contributions, predominately blogs.@zuluandzephyr Spring 15 advertorial Brydie Mack creative director deceptive native advertising Henrik Purienne story telling Sydney Australia Wolfclub Chronicle Zulu and Zephyr