Home > new business model, proposition > Why Claudia Langer and Alex Bogusky should get together

Why Claudia Langer and Alex Bogusky should get together

June 15th, 2010

Claudia Langer and Alex Bogusky are both advertsing celebrities in their own rights.
Claudia Langer has jump started and abandoned one of Germany’s outstanding start ups, the boutique agency .Start in Munich, while Alex Bogusky has jump started and has apparently only recently abandoned CP+B, one of the best creative shops in the US he co-founded.

 

Claudia Langer foto courtesy of Utopia, Alex Bogusky foto courtesy of crussado.

Claudia Langer foto courtesy of Utopia, Alex Bogusky foto courtesy of crussado.

 

A lovely strategic consumption alliance

<em>global utopia</em>

global utopia

Claudia Langer has been driving Utopia toward ever increasing popularity, an aggregator fostering the growing community of strategic consumers, while Alex Bogusky is turning the tide, trying to get his hands around something I understand to have similar aims as does Claudia’s active pursuit in helping us consumers to make the right choices with strategic consumption, thereby driving the industry to making available more appropriate products by means of sustainability and transparency for what we opt to purchase.

 

Alex Bogusky At Turning The Tide from BAYCAT on Vimeo.

 

 

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