“When they go low we go high”
Sarah Hurwitz is holding a dream job, I only came to recognise as such in the very late years of my advertising career.
It allows you to keep a low profile and enjoy privacy, while you directly influence stuff that matters. Including the part where you get to feel the consequences of your doing instantly as well.
“Hurwitz has a knack for finding someone’s voice” former White House colleague Jon Lovett said. The voice might say: No, that transition is clumsy. Or: Are we really telling this story in a way that honors these people?
A rarely found concentration on tossing aside words that could potentially jeopardise or distract from the core message.
The kind of supreme concentration every copywriter must claim for herself, every media worker and every media designer must claim to be taken serious.
No matter how many best practices tell you to aim low, dumb things down and pay lip service to social media trolls.