Dizzee Rascal “I don’t need a reason”. Director: Emile Sornin. Producert: Division.

 

 

UK artist Dizzee Rascal’s video for the track “I Don’t Need A Reason” is a great example of how new apps can quickly influence our popular culture. The clip, which sees the rapper play the role of a colonial-era nobleman, borrows its visual effects from popular apps like Vine and Cinemagram , playing out as a series of brief loops.

 

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