Plenty of color here: Buffer’s color emotion guide is meant to help with orientation by comparison of color and its emotional value used by famous brands and evaluating where your brand would fit in. I favour grey.
Confirmed in an adweek article by Carey Dunne however, is the scientific fact, that color is being noticed first even before the shape of a logo or the name it stands for. A psychological, competitive advantage that has dominated corporate decision making ever since.
Even so, I beg to differ. Black succeeds in contrasting so much color.
Carey Dunne ci color emotion guide by Buffer corporate identity What color for my brand?