Why fashion models on the catwalk won’t smile
A smile could be interpreted as a sign of submission, the fashion brand represented by the model’s demonstration aims to captivate its audience and prospective buyers into submission rather.
Image source: Comunidademoda
— H&M USA (@hmusa) April 19, 2013
These two ruin everything.
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@hm #Coachella branding Cesar Millan Daphne Groeneveld H&M Icons Joan Smalls Lindsey Wixson Liu Wen What brands can learn from photo models on the catwalk