Data-driven marketing

 

 

photo: ©Kai Müller

Zalandos marketing power threesome, strategist Jérôme Cochet, Performance Julia Stern and brand marketer Karsten Hendrich. Photo: ©Kai Müller

 

 

Englisch language commercial created and aired in Germany.

 

 

We decide

Data driven marketing in technophobic Germany?
How they do it?