Data-driven marketing



photo: ©Kai Müller

Zalandos marketing power threesome, strategist Jérôme Cochet, Performance Julia Stern and brand marketer Karsten Hendrich. Photo: ©Kai Müller



Englisch language commercial created and aired in Germany.



We decide

Data driven marketing in technophobic Germany?
How they do it?

  • 100 percent inhouse.
  • Some hundred data analysts, strategists and brand advertisers for all digital channels.
  • Continuous optimising of always on marketing.
  • 200 brand builders.


    Source: Judith Pfannenmüller, W&V



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