You should have never allowed adverts to get in the way of what you are interested in. With cyber eventually growing up it’s becoming obvious, that new media formats are replacing old often annoying standards, such as Carbon network or the Deck, making life easier on us all. Less cluttering media is also being offered in Europe by a German start-up.
Van Gils men’s tailor company demonstrates brilliant best practice for established media providers such as Carat or Universal McCann, to follow suit and brands to re-fabricate their own media format in various sizes. Thereby killing several birds with one stone. Efficiently and elegantly.
- Improve how you are being seen.
- Be nice to lions.
- Reengineer the idea to fit your brand and do an idea that does¹ for your business.
Richardson gets paid for this commercial in quite an original way; of every suit sold (from the KNVB collection) €50 goes to his Wildlife Sanctuary.
¹Ideas that do was coined by Gareth Kay.
"Der Mut anderer" “no stitch - no story“ Amsterdam Ad Blog branding Carat carbon Courage of others fund raising Kevin Richardson lions media providers The Deck Universal McCann Van Gils’ seam for a new advertising format wildlife sanctions