NewAdvertising.org BETA

Ideas that do¹

Now that it’s getting tiring to follow up on all the social media stuff, here’s two examples of user generated content. It was fun creating loads of small videos back in 05 for creative directors the likes of Kirsten Hohls to present to their classic fortune 500 accounts, uplifting little gems that could also be shown around on their iPhones while I had a good load of my own presentations on my hands.

¹Gareth Kay, Director of Digital Strategy, Goodby, Silverstein and Partners.

Test something new

Test something new from Mark Sargent on Vimeo.

Early demo reel on how a car manufacturer makes use of user generated content.
Storyboard and sound: Mark Sargent
Art Direction and Motion Graphics: Martin Biela
Company Zentropy Partners, Frankfurt
Date: October 26. 2005

Campaign Overview

3 day affair

3 day affair from Mark Sargent on Vimeo.

Early demo reel on how a car manufacturer makes use of user generated content.
Storyboard and sound: Mark Sargent
Art Direction and Motion Graphics: Roger Knoehr
Company Zentropy Partners, Frankfurt
Date: October 28. 2005

Campaign Overveiw