The Seven Crystal Balls, page 49 ©Hergé

Nation going berserk over tech in short intervals
Source: The Seven Crystal Balls, page 49 ©Hergé

 

 

TV reigns supreme
“E-commerce in 2014 accounted for 6.5 percent of total retail sales. 96% of video viewing is currently done on a television. 4% is done on a web device. In Europe and the US, people would not care if 92% of brands disappeared. The rate of engagement among a brand’s fans with a Facebook post is 7 in 10,000. For Twitter it is 3 in 10,000. Fewer than one standard banner ad in a thousand is clicked on. Over half the display ads paid for by marketers are unviewable. Less than 1% of retail buying is done on a mobile device.”

 

 

Les 7 Boules de cristal page 25 ©Hergé

Les 7 Boules de cristal page 25 ©Hergé

 

 

“Only 44% of traffic on the web is human. One bot-net can generate 1 billion fraudulent digital ad impressions a day. Half of all U.S online advertising – $10 billion a year – may be lost to fraud.”

Says who? Says Bob Hoffman who I only recently have come across.

TV reigns supreme

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