Truth central 2012
McCANN, the largest agency network in the history of advertising remembers the truths
For more than a decade, life has passed them by. Now McCANN has done some things right with the introduction of their new
They have discovered the claim that helped McCANN conquer the world of communication since 1912 and restored it at their center to now work wonders for world class brands in the new world: „Truth well told‟.
Amir Kassaei: “Times have changed, in regards of the world becoming digital, it now occurs, that the people become all-knowing. As a marketer I can no longer deliver catchpenny promises, since I get exposed in real time.”
Truth comes to show in real-time
Truth about moms.
Truth about the mobile economy.
Truth about beauty…