Simple but not too simple
What did Einstein mean by that?
Bill Murray has the answer.
Digital watches tell you the time in numbers: 10:12:32.
They don’t have hands on their watches like they used to. People have hands.
Without the hands you can’t see the hour as it relates to your day.
We can no longer oversee our hours as we used to.
Brands want to be like Dyson or Apple.
Brands and beings are becoming more alike. Now who wants to be like Bill Murray?
Apple Bill Murray branding Dyson Einstein Ken Segall simple simple yet not too simple simplicity TBWA Video