Tiffany is a cultural behemoth that stands for something in the American and global imagination. If it likens the affirmation of love with the wedding industry and encourages the purchase of luxury jewelry, it does so without discrimination for heterosexual and homosexual couples.
If some feel bitter that capitalism got there before the public sphere and the law, wipe your tears and lighten up. By sending encouraging signals, Tiffany makes same-sex imagery of engagement, wedding and family penetrate our culture and our conversations. That’s what Supreme Court was hoping for from the start.
Ana Andjelic Medium same sex campaign Tiffany wedding market