This’ll look nice when its framed
Unlike Banksy’s work, which can be discovered elsewhere on urban walls and objects, web content always gets displayed within the frame of a physical device. Be it your cell phone, your tablet or your desktop monitor.
Web designers have come to accept that adding frames to their website design is a notorious redundant and silly act. Digital content by default lives on displays framed by physical devices.
Should you, as a designer want to do some good, try focus on both content and its context. Never one without the other. Add white space, and match the brand’s character and behavior with a distinctive, fitting webfont. Concentrate more on what helps reflect the brand’s opinion. Opinionate with fitting fonts.