This is not back to the future
My least favorite TV series that I never miss an episode of has returned.
Meanwhile advertising had become more interesting than ever, having to transform in context to the democratization process of brands and consumers waving goodbye to behavior in pre-digital times. All of which makes for far more exciting stories than does looking behind in awe of tinted fashion and dorky nostalgic behavior of mad men back then, regardless of the more insightful demonstration of boy-girl relationship.
A myth that will stay with us for decades like a silent fart in a room with no windows and without air-conditioning.
“We must disentrall ourselves, and then we shall save our country.” as Abraham Lincoln said once before.
Old war stories with pomp and circumstance of a long gone media age versus the sparkling mirror halls of today’s public relations, in which everyone pictures everyone else making it worth while and obligatory to get your hands dirty again.
From Hugh’s blog:
Matt Nelson from Tribal DDB wrote this blog post that seems to be getting a lot of attention: “Forget ‘Mad Men’ – Now Is The Golden Era For Advertising”.
BUT IS IT TRUE, I hear you ask? Is the Golden Age really upon us?
As somebody who worked in the ad business at the very tail end of the pre-Internet, Mad Men era, I would say “Yes”. For all the reasons Matt mentions. Being a Mad Men-era person was actually a lot less fun and interesting than TV makes it out to be.
So the next question is, how is this new “Golden Age” actually going to happen? What will they actually have to DO, for this Golden Age to actually exist?
The answer, of course, isn’t about the “Media”, social or otherwise. It’s about the “Make”.
It’s about what you’re going to have to create at the granular level.
And what you’re going to have to create, of course, are Social Objects.
Which is why me and the team are in that business. Rock on.
Now all that is a gaping void gig, I have a start-up of my own, but we’ll get to that.