This is how back to the future may work
Always great sensibility here, always surprising. —The New York Times
Should be publicly funded, like a utility.—Johannes Rand
A Tumblr you NEED to Follow —Huffington Post
Here’s an excerpt from Hugh MacLeod’s latest and perhaps most serious gaping void gig with greater insights, why advertising today is so much more exciting than even watching Mad Men:
Matt Nelson from Tribal DDB wrote this blog post that seems to be getting a lot of attention: “Forget ‘Mad Men’ – Now Is The Golden Era For Advertising”.
BUT IS IT TRUE, I hear you ask? Is the Golden Age really upon us?
As somebody who worked in the ad business at the very tail end of the pre-Internet, Mad Men era, I would say “Yes”. For all the reasons Matt mentions. Being a Mad Men-era person was actually a lot less fun and interesting than TV makes it out to be.
So the next question is, how is this new “Golden Age” actually going to happen? What will they actually have to DO, for this Golden Age to actually exist?
The answer, of course, isn’t about the “Media”, social or otherwise. It’s about the “Make”.
It’s about what you’re going to have to create at the granular level.
And what you’re going to have to create, of course, are Social Objects.
Which is why me and the team are in that business. Rock on.