Because 97 percent of apparel sold in the United States is currently produced overseas, Ralph Lauren sourced more than 40 domestic vendors, from yarn spinners in Pennsylvania to tailors in New York’s Garment District, for its Sochi range.
The closing-ceremony outfit features a navy peacoat with red stripes, a ski sweater with reindeer and snowflake motifs, and a tasseled chunky-knit hat. For the athletes’ downtime in Olympic village, Ralph Lauren also designed a mesh polo, a half-zip mockneck pullover, a long-sleeve Team U.S.A T-shirt, and a full-zip fleece sweatshirt.
Ralph Lauren also recently donated $500,000 to the Fashion Manufacturing Initiative in support of New York City’s garment facilities. Oh and Russia’s secret social media weapon for Sochi is VK scoring 49 Million visitors.
#Olympics Jasmin Malik Chua Lori Zimmer Ralph Lauren Russia's secret social media weapon Sochi Team USA