Karl Valentin postcard presented on a handkerchief used by German army parachuters for orientation.
“All is said, but not by all.”
Who said it and when? Karl Valentin (1882-1948), the Bavarian Charlie Chaplin. Much later and better known outside of Bavaria, Bill Bernbach, initiator of the advertising creativity revolution, stated: „Word of mouth is the best media of all.”
Bavarian Charly Chaplin Bertolt Brecht Bill Bernbach Karl Valentin Karl Valentin postkarte knowledge transfer oral communication parachuter’s handkercheif postcard reveals the web’s greatest secret Recommendation the best medium of all WOM word of mouth