Why the big ad agencies avoided AMC’s ‘The Pitch’
The big networked agencies BBDO, DDB, McCann and others, neclected AMC’S request to participate in a new reality show on advertising business.
The probability of causing embarrassment with their high degree of visibility was greater than a gain in popularity could have paid for.
New, lesser known agency brands such as Womankind can only gain from more visibility.
They have nothing to lose and much to gain by exposure.
Will Burns in his Forbes article also mentions secret sauce or the lack thereof as the real reason for big ad agencies keep their big secret a secret.