How an art school student furnished an amazing and in many ways brilliant, unsolicited proposition in 3 days.

View his work here.

The Next Microsoft

Andrew Kim’s take on rebranding Microsoft to be advancing the human race.



Andrew Kim: The Next Microsoft.



Andrew Kim: The Next Microsoft.




Andrew Kim: The Next Microsoft.



Andrew Kim: The Next Microsoft.


The Big 3 and what the public think about them today



 
Microsoft

  • outdated and slow
  • corporate, conservative
  • gaming, kinect





Apple

  • design and engineering
  • huge, controlling
  • friendly, easy to use




Google

  • the search engine right?
  • don’t be evil
  • cool place to work

I decided that Microsoft needs to be a brand that represents the future. Be slightly aggressive unlike Apple and Google’s friendly marketing. Promise to deliver the future today. be almost science fiction.

Andrew Kim: The Next Microsoft.

 

 

  Apple
  Skeuomorphic

Andrew Kim's rebranding proposal for Microsoft.


 

     Google
     Hybrid

Andrew Kim's rebranding proposal for Microsoft.


     Microsoft
     Purely digital

Andrew Kim's rebranding proposal for Microsoft.

Be sure to have a long look at Andrew Kim’s genuine proposal here.

 

What will you do?

What will you do, when an unsolicited proposal comes your way and your creative darling agency all of a sudden does not look all that creative anymore?

I like to think that unsolicited proposals are becoming a way of (business) life.

Nice to have proof of how design is a passage to integrated marketing.

 

 

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