How an art school student furnished an amazing and in many ways brilliant, unsolicited proposition in 3 days.

View his work here.

The Next Microsoft

Andrew Kim’s take on rebranding Microsoft to be advancing the human race.

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Andrew Kim: The Next Microsoft.
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Andrew Kim: The Next Microsoft.
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The Big 3 and what the public think about them today

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Microsoft

  • outdated and slow
  • corporate, conservative
  • gaming, kinect


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Apple

  • design and engineering
  • huge, controlling
  • friendly, easy to use


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Google

  • the search engine right?
  • don’t be evil
  • cool place to work

[/column][end_columns]I decided that Microsoft needs to be a brand that represents the future. Be slightly aggressive unlike Apple and Google’s friendly marketing. Promise to deliver the future today. be almost science fiction.

Andrew Kim: The Next Microsoft.

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  Apple
  Skeuomorphic

Andrew Kim's rebranding proposal for Microsoft.

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     Google
     Hybrid

Andrew Kim's rebranding proposal for Microsoft.

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     Microsoft
     Purely digital

Andrew Kim's rebranding proposal for Microsoft.

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Be sure to have a long look at Andrew Kim’s genuine proposal here.

 

What will you do?

What will you do, when an unsolicited proposal comes your way and your creative darling agency all of a sudden does not look all that creative anymore?

I like to think that unsolicited proposals are becoming a way of (business) life.

Nice to have proof of how design is a passage to integrated marketing.