The next day
The art of remaining zipped
“We don’t know of any plans he has to come to the exhibition,” Victoria Broackes told a British newspaper. According to what I read from the web, David Bowie had disappeared from sight since 2005 after he had suffered health setbacks but also seemed, quite rightly, to be enjoying life on his own terms, as a husband and father to a young child.
Neither were plans known to the Outside Group, Bowie’s management company, nor did Victoria Broackes know much about plans for releasing a new album or the tired sounding single “Where are we now”, Bowie released online for his 66th birthday.
Hence Bowie remained tightly zipped and had the work speak for itself with no prior announcement or explanation afterwards. A master piece in WoM, the best media of all and best practice in integrated media, where all touch points will eventually unfold as a whole and create momentum.
- “David Bowie is,” which runs from March 23 to Aug. 11, has broken box office records at London’s Victoria & Albert Museum, with 50,000 advance tickets sold.
- The Next Day is No.1 in 40 countries.
- “He’s been famous for 10 years by doing nothing,” the Exhibition’s co-curator Geoffrey Marsh told Huffington Post.
- Massive coverage on global conventional news
THE NEXT DAY CHARTS PR AND NEW PICTUREDavid Bowie’s ‘The Next Day’ Debuts #1 on Charts in 12 Countries and… fb.me/29Zgz2tev
— David Bowie Official (@DavidBowieReal) March 20, 2013
With baby boomers at their peak moment in sheer numbers, suddenly waking up to being 56, with a mind of a twenty year old, the next day offers a blank sheet of paper asking what we are up to in the next 30 years.