Everything is being redesigned

 

OCD_AdAge

Welcome to the new ad age

 

Advertising Age was first published in 1930. Since the founding days of marketing, the US trade magazine has consequently grown with the big US brands and their agencies. AdAge has better access to the advertising landscape and a better understanding thereof than others.

After an earlier redesign of the two German advertising trade magazines, Horizont und Werben und Verkaufen (WuV), the 87 year old, dominant trade mag has decided to update their branding.

But with a difference, our US magazine aims to explore multiple layers that impact advertising with emphasis on their print edition while the two German magazines updated the usability of their digital offerings.

Welcome to the New Ad Age

Don’t think of it so much as a welcome by the magazine. Think of it as a warm welcome by its readers.

An old AdAge claim resurfaced and is being taken serious within a more contemporary context, with today’s constant shift in peoples’s adaptive behavior. “Important to important people.” means to extend reader’s learnings to a more inquisitive exploration into multiple levels impacting advertising. Thus far the German trade mags updated the user experience of their websites. Alas, their content hasn’t yet changed and reflects only boring career switches, promotions, and won accounts… But omits the greater picture that has led to career changes and how accounts are won. AdAge aims to dig deeper and shed light on political, cultural, sociological and perhaps even ethical circumstances that impact advertising.

Out of ten design agency contenders, Original Design Champions where chosen with Jennifer Kinon, who had spearheaded Hilary Clinton’s campaign and her head designer Mike McCaughley. The new logotype is based on McCaughley’s discovery of a handdrawen version by founder G.D. Crain on the first edition.

Too much design? Graphic elements take up a good percentage of content space?

The new appearance makes for a fresh, clean and clarified impression. The omnipresent use of colored stripes support clarity and as I suppose, they serve as useful content call out containers. See for yourself.

AdAge Mustertitel

Courtesy of (OCD via Adweek.

AdAge Mustertitel

Courtesy of (OCD via Adweek.

AdAge Mustertitel

Courtesy of (Original Champions of Design via Adweek.


AdAge Einzelseiten

Courtesy of (Original Champions of Design via Adweek.

AdAge Editorial

Courtesy of (Original Champions of Design via Adweek.

AdAge Doppelseite

Courtesy of (Original Champions of Design via Adweek.

AdAge Elemente

Courtesy of (Original Champions of Design via Adweek.


AdAge Merchandise

Courtesy of (Original Champions of Design via Adweek.

Read in fullby Diana BuddsRead in fullby Brian Braiker

 

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