Everything gets redesigned
Our/London distilled in London
The peculiar case of the global, local brand
Our/Vodka wird jeweils in Detroit, London, Berlin, Amsterdam und Seattle mit lokalen Mitteln destilliert und gehandhabt und mit den betreffenden Städtenamen gekennzeichnet.
Our: the nomadic brand is a collaboration of locally handled, home-down city brands distilling vodka with the same recipe but locally sourced ingredients.
The brand film
The brand story
This is great. A case study that lends new meaning to scalability and franchising. A global vodka, owned by Pernod Ricard Company can be found in ten cities worldwide. The recipe stays the same, but locally sourced ingredients ensure that each city’s drink is a collaborative product; interwoven with local characteristics and partnerships.
Read the case study by Kate Levin on Creative Pool. It’s built around an interview with the London partners Neil Chivers and Clive Watson. It makes the initial idea of “think globally act locally” feasible for businesses in our neighborhood. Why even the littlest corner store may find a twist to scale and collaborate. It demonstrates nicely, how the value chain is created and what measures need be taken to prevent drain in midst of liquid.
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What I need now is a friend in Munich with experience in gastronomy and events who’d be interested in owning a distillery and wishes to be a member of Our/Vodka family. Peter Wacha…Stefan Gabányi… Scheidegger folks… Charles Schuhmann.
Charles Schuhmann Clive Watson global/lokal Kate Lewin Markenbildung Neil Chivers Our/Berlin Our/London Our/München Our/Vodka Pernod Ricard Peter Wacha Scheidegger Stefan Gabányi