Eveline Stoesser is a proven costume designer for tv and film, with a late turn to running her own fashion brand. A Berlin start-up in a promising position, with roots in Munich and a taste for Cape Town.

Her first collection is available in Munich at Carolin Schuster Böckler, Menü 12 boutique located on Reichenbachstrasse 12.

 

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7 more days to submit your Dirndl photo from the octobre fest or elsewhere. Help with finding friends for the Munich Instagram community. Here is what you can do. Tag any dirndl photo you publish with #instameet, promote your photo at Instameet.

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Eveline is a down to earth business woman with fate, expert knowledge and a sense of quality, as her 12-part D’Urban Dirndl collection makes us aware of.

The recent launch of her brand site is based on WordPress CMS, thereby made sociable for when Eveline feels ready to engage. The site was given the same attention that makes her collection stand out. As of now the brand site does not take advantage of any plugins and is focused around awareness marketing only.

 

New brands getting started today, can Profit from the opportunity to engage with the people in unprecedented ways. Most everything can be developed not just for the people but with the people its meant for from the very beginning. The same people that marketing used to call customers are now collaborateurs, with the aim to turn them into customers one day. Democracy has come this far, so that politics and economy can’t be removed from influence; a better solution, is to make use of its utility.

A development that in itself offers the best support. Tools, as much as connectivity, as omnipresent as they are, are now repurposed to serve as a reflection of the brand proposition. With every step you take, development comes to the aid by making each step comprehensible once taken. It’s as simple as using google analytics and learn how to spread your brand’s visibility from regional to national and international.

Or take project based investment funding. Eveline could try and raise money for a fashion show in New York, Milano or Berlin by outlining her catwalk plans on Pling, a social platform for fundraising creative ideas.

The subjective fixation, be it a logotype or any other dominant brand constituent, will quickly become abolished by the stakeholders, as GAP learned the hard way with introducing a new logo. An active brand is permanently in confrontation with its community of stakeholders. Sportsmanship and robustness are required in today’s more transparent world. An active brand is authoritarian and learns to listen in order to succeed.

 

Käthe Kruse aka „the deadly Doris‟ © Eveline Stoesser